Lawsuit Claims Disney Spied on Kids Playing Mobile Games and Sold Info to Advertisers. The Walt Disney Company is facing a lawsuit alleging it violated federal law aimed at protecting childrens online privacy. The company allegedly allowed ad tech companies to embed software in its apps, enabling the collection of childrens personal information. The class action suit claims that children playing Disneys mobile games have been personally identified by Disney and that their data was scooped up for the purpose of future commercial exploitation. The complaint, naming as plaintiff Amanda Rushing and her child, along with others similarly situated, was filed Thursday in the US District Court for the Northern District of California. 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That data, the lawsuit alleges, is being sold to third party party companies for the purpose of tracking individual childrens behavior across multiple apps and devices. On a recent trip to Disney World, I had an unusual experience. I rode a ride. It broke. We wereRead more Read. Specifically, Disney and its ad partners are accused of violating the Childrens Online Privacy Protection Act COPPA, a Federal Trade Commission regulation placing restrictions and requirements on websites and online services directed at children under 1. The complaint notes that Disney has been accused of violating COPPA in the past, including in 2. Playdom Inc. paid a penalty for allegedly collecting and disclosing the personal information of hundreds of thousands of children without parental consent. Its that time of year when Intel, the largest maker of laptop and desktop processors in the world, announces the guts of your future PC. These CPUs are always a. The ad tech Disney is said to have embedded in its gaming appsknown as software development kits or SDKis described as having secretly collected the personal information of children using Disneys apps for tracking their online behavior to facilitate behavioral advertising or marketing analysis. These robust online profiles include details such as a childs geographical location, browsing history, and app usage, the suit alleges. Whats more, Rushing alleges that Disney failed to obtain verifiable parental consent. She never knew, the complaint says, that Disney collected, disclosed, or used her childs personal information because Disney and its ad tech partners did not provide any of the required disclosures, and furthermore never sought verifiable parental consent because it never actually provided a mechanism through which consent could be provided. As a company long engaged in the practice of engagingand profiting fromchildren, Disney needs to make sure its games and apps comply with the law, Michael Sobol, one of the attorneys who filed the lawsuit, said in a statement. They and the companies they work with always have to obtain verifiable parental consent before extracting kids data from their mobile devices when kids play Disneys mobile apps. The lawsuit was filed Thursday by the law firms of Lieff Cabraser and Carney Bates Pulliam. An employee in Disneys consumer products division declined to comment. Download the free trial version below to get started. Doubleclick the downloaded file to install the software. InformationWeek. com News, analysis and research for business technology professionals, plus peertopeer knowledge sharing. Engage with our community. Which Car Insurance Is The Cheapest For Young Drivers. The companys public affairs office did not immediately respond to Gizmodos inquiry. Well update when they do. Update, Aug 7, 5 1. A Walt Disney Company spokesperson sent Gizmodo the following statement Disney has a robust COPPA compliance program, and we maintain strict data collection and use policies for Disney apps created for children and families. The complaint is based on a fundamental misunderstanding of COPPA principles, and we look forward to defending this action in Court. The Walt Disney Company is facing a lawsuit alleging it violated federal law aimed at protecting childrens online privacy. The company allegedly allowed ad tech. Oracle VM VirtualBox formerly Sun VirtualBox, Sun xVM VirtualBox and Innotek VirtualBox is a free and opensource hypervisor for x86 computers currently being. Earlier this month, Microsoft made the Windows 7 beta available for anyone to download and test drive it. Unless you have a spare computer, it can be somewhat. FierceWireless provides breaking news and expert analysis of the trends shaping wireless communications.